Both Michael Overby and Shannon Schweigert, principals of PACE Fundraising, grew up in rural North Dakota communities. They have a first-hand knowledge and respect for rural culture and the role healthcare access plays in its quality of life. In rural America, minutes matter. Access to emergency services quality healthcare are important. Both are sensitive to and understand the needs and challenges of providing expert healthcare in rural communities. Their fundraising strategy reflects this understanding: be concise, be patient, understanding the volatility of rural industries and how it affects family and community financial resources.