Feasibility & Design Studies

Enjoy the Raise!

It takes more than capital campaigns to advance your mission.

ON THE SUCCESS OF YOUR PROJECT

“The burden of organization is OUR responsibility. We need a little of your time and a lot of your influence.”

~ Shannon Schweigert

A critical investment in the success of your capital campaign can be made in a well-vetted Feasibility & Planning Study. Gauging your constituency’s and the greater community’s attitude towards your proposed project is crucial in planning for a successful campaign. What is learned in this process can be applied to adapt plans, focus on components most desired, and develop communications plans for pieces of your project that are misunderstood. It is a good beginning to what will eventually be a good outcome.

We will design a feasibility study that gauges potential support for your priorities, identifies campaign leadership, and creates your campaign’s framework. Our studies are the most robust and comprehensive in the profession. Each of our planning studies is customized to address the distinct needs of each of our clients. Our personalized approach is unique in the industry and is one of the primary reasons for our success.

Our feasibility studies are comprehensive. We customize your interview pool makeup with properly weighted influence. We use multiple interviewers to avoid subjective interview outcomes. Our objectivity in crucial in assessing the potential of your campaign. We supplement the personal interviews with an online survey to broaden community feedback.

Our specific recommendations are based on our comprehensive analysis. The findings of our study are transformed into a road map positioning you for a successful campaign.

We test six critical areas in relation to campaign success:

Leadership

Is leadership willing to accept major roles in a capital campaign effort?

Will constituents follow your present leadership into a program of this magnitude?

Case

How strong is the case for support?

Does community leadership feel the project meets a valid need?
Is there dramatic emotional appeal sufficient to merit and win financial support?
How effective have pre-campaign communications been?

Support

What type of financial support can be expected for this campaign?

Who are the potential sources for major gifts?
How does the interviewee assess our Campaign Giving Table?

Sequence

The proper donor cultivation sequence is an important factor.

Building momentum via seeing the right people first can make all the difference in winning your campaign.

Strategy

The proper timing and strategy for the campaign?

What must be done to assure success for a campaign?
What should be the action plan and schedule for the campaign?

Economic

Explanation: Are there extenuating economic factors that may affect the campaign?

Macro factors regionally or nationally?
Micro factors in local industries that drive the communities’ economy.
Competing projects?

FEASIBILITY STUDY SUCCESS CRITERIA

The success of the Feasibility Study will depend upon the strength of the organization’s position in the marketplace and the quality of work in preparation for the Feasibility Study Interviews.

It is vitally important for PACE Fundraising to interview the individuals the organization or institution feels have the greatest influence in the community. Issues and organizational objectives tested in the Feasibility Study will most likely stem from the organization’s strategic plan or campaign case.